Early last year I created a summer themed filter for the app Snapchat. It includes ice lollies, a watermelon and a banner reading Cardiff. This later went live and has been used thousands of times by the local community and visitors within the Cardiff area. At the time, Cardiff did not have a location based geofilter, putting it off the map when visitors sent snapchats to their friends when visiting Cardiff. Now there are a small selection of Geofilters.